iPhone 5: Black or White?

When my iPhone 3 died a few months ago, I upgraded to the iPhone 5.  At the Apple Store I quickly decided upon all of the options until the last one: color.  Did I want black or white? the sales lady asked.  I paused.

“Which one is more durable?” I asked.

“Definitely the white one,” she said.  “It doesn’t show scuffs or scratches as much as the black one.”

I was about to say, “OK, white,” but couldn’t quite bring myself to say it.  The white one made me uncomfortable.  Like wearing a white pair of shoes.  Or carrying a purse.

How would a white iPhone look, I wondered, while I chopped logs in flannel shirt and jeans, sweat dripping from my face? Or revved my Harley Davidson through the Sierras?  Or made a winning touchdown with thousands of fans cheering? I have never done any of these things and most likely never will.  Didn’t matter.

Would Clint Eastwood choose a white iPhone?  I don’t think so.

“I’ll take the black one,” I grunted.

By the time I got home that night, my new iPhone was online.  I dropped it on the floor and immediately noticed a tiny scratch on it.  Didn’t matter. It’s a man’s phone.  I plugged it in by my bed.

I hugged my Hello Kitty goodnight in her pink plaid tartan and tucked her in.  We both slept soundly, my black iPhone close at hand.



Back to Top ↑
  • New & Noteworthy


    "Drones, Dangerous Animals and Peeping Toms: Impact of Imposed vs. Organic Regulation on Entrepreneurship, Innovation and Economic Growth" appeared in the October, 2018 issue of the International Journal of Entrepreneurship and Small Business. Read it here.


    Congratulations to Parlay Labs on their new brand, Highfive,
    and an all-star list of investors.
    JCV were pre-Series A investors.